Lookout Mountain's McLemore partners with golf industry giant

Staff Photo / Scenic Land Co. President Duane Horton looks out from an overlook near the site of the planned Canyon Ridge Resort on May 11, 2017, in Rising Fawn, Ga.
Staff Photo / Scenic Land Co. President Duane Horton looks out from an overlook near the site of the planned Canyon Ridge Resort on May 11, 2017, in Rising Fawn, Ga.

McLemore, the golf club and resort atop Lookout Mountain in Northwest Georgia, is partnering with Topgolf Callaway Brands Corp. on a multi-year deal that will showcase the latest offerings from the golf industry giant throughout the club.

Callaway Golf equipment and products, which includes brands such as Odyssey Golf, Travis Mathew, Ogio and others, will also be displayed prominently in the McLemore pro shop. The partnership also includes Callaway practice golf balls and TopTracer technology to be featured at the McLemore practice facility. The TopTracer system, which is the exact technology seen during televised professional golf events and at Topgolf locations to track and analyze shots, will be installed at the McLemore driving range to assist in golf instruction and custom club fittings.

"We are excited to partner with Topgolf Callaway Brands Corp. and its subsidiaries and showcase their products throughout the club," Duane Horton, president of Scenic Land Co., the developer of McLemore, said in an announcement of the partnership. "Callaway Golf is the gold standard for golf equipment, while Travis Mathew, Callaway Golf apparel and Ogio are leaders in their respective industries."

A month ago, McLemore unveiled the name and branding for the club's second 18-hole golf course, The Keep. Like the Highlands Course, The Keep is a Bill Bergin and Reese Jones design along the eastern side of Lookout Mountain. The course is currently under construction and is expected to open in 2024.

— Compiled by Dave Flessner


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